Data Driven Customer Success for B2B Growth

At AppEQ, we’re passionate about helping B2B organizations thrive through customer led growth. We believe B2B success hinges on empowering your customer-facing teams with the right insights at the right moment. That’s why we built a revolutionary Customer Success Platform that puts in-app, in-the-moment insights and data accessibility at the forefront. It provides Actionable Insights at Your Fingertips: Go beyond static reports. AppEQ delivers clear, actionable insights directly within your applications, enabling data-driven decisions in the moments that matter most.

Our mission is to empower Customer Success and Account Management teams with AI-driven insights, real-time product analytics, and seamless integrations. We help B2B businesses drive customer retention, expansion, and proactive engagement by making data actionable within their existing workflows. Our goal is to simplify decision-making, boost efficiency, and maximize customer value—all without disrupting the tools teams already use.

Our founders, Rajat Shukla and Manoranjan Ingudam, bring over 40 years of combined experience in enterprise, technology, and startups, with a deep understanding of customer-led growth. We’re also backed by leading SaaS experts who believe in the power of our vision.