Track. Analyze. Engage.

Turn Product Insights into Action & Drive RetentionUpsellAdoption

Go beyond analytics—ProductPulse empowers Customer Success & Account Management teams to track product usage and engage users directly through in-app email assistant.

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✅ ProductPulse = Analytics + Engagement in One Place

Built to driveCustomer Successwith ease & flexibility

Why CS & AM Teams Struggle Today

Traditional product analytics tools are built for Product Managers, not for Customer Success & Account Management. They focus on tracking user behavior rather than enabling direct engagement.

Lack of Built-in Engagement – CS & AM teams need to act on product usage insights, but existing tools like Mixpanel and Pendo lack native features for sending emails, sharing product updates, or nudging users for adoption.

No Integrated Workflow Management – Managing internal tasks, tracking customer interactions, adding notes, and monitoring account pulse require multiple disconnected tools, making it harder to stay proactive.

The result? Missed opportunities to drive adoption, reduce churn, and foster expansion.

Real-Time Product Usage Tracking

Go beyond analytics—spot adoption trends & churn risks without waiting for reports.

Email Assist for Customer Outreach

Engage, don’t just analyze—send targeted emails directly from your usage insights.

Dashboards for CS & AM Teams

Built for retention & expansion—visualize customer health with product usage data

Seamless Integrations

Easily integrate to your existing product analytics or use AppEQ’s event collector.

Plan	Starter	Growth	Professional
Pricing	$99/mo	$499/mo	$899/mo
Number of Events	✅Up to 500K events/mo	✅Up to 2M events/mo	✅5M+ events/mo (Contact us for custom pricing for higher volumes)
Data Ingestion through API	❌ Not Supported	✅ Up to 50K API Calls/mo	✅ Up to 200K API Calls/mo (Contact us for custom pricing for higher volumes)
Data Source – Product Usage	AppEQ’s Event Collector	AppEQ / Mixpanel / Pendo / Amplitude (1 integration)	AppEQ / Mixpanel, Pendo / Amplitude (1 integration) Integration with account data from CRM or Subscription
Users	Upto 3 Users	Upto 10 Users	Upto 15 Users
Support	Email	Email + Chat	Priority Support

How Does ProductPulse Work?

01 Events Data

One-Line Integration, Instant Insights – Simply inject our JavaScript SDK into your product, website and real-time usage data flows seamlessly into AppEQ Analytics.

Alternatively connect to Mixpanel, Google Analytics, Amplitude or Pendo

02 Install our Browser Extension

🛠 In-App Insights, Where You Work – Install our extension to view real-time product usage insights directly inside your Inbox, CRM, CSP, or Subscription tools—so you can act instantly, without switching tabs.

03 Analyse and Act

📊 Turn Product Insights into Engagement – Understand how customers use your product, segment them effortlessly, and engage with predefined email templates or manual outreach—right from AppEQ.

How Teams Are Using Smart Slides

Streamline Data Driven Adoption using Product Data

🚀 With ProductPulse, CS & AM teams move beyond insights to drive action and revenue growth.

Proactive Adoption Monitoring

Identify users who are underutilizing key features and trigger targeted engagement campaigns to drive adoption.

Churn Risk Detection & Prevention

Spot early warning signs like inactivity or feature drop-offs and automate personalized re-engagement emails to retain at-risk accounts.

Upsell & Expansion Opportunities

Analyze usage patterns to identify power users & expansion-ready accounts, then trigger timely upsell playbooks to drive revenue growth.

Seamless Renewal Management

Track renewal readiness based on product usage trends and streamline renewal outreach with pre-built email templates—all without leaving your workflow.

Our Client’s Testimonials

Keyur Dave

Renewal and Retention Manager, Petpooja

── “AppEQ.ai has been a game-changer for our Renewal, Retention, and Marketplace teams. The platform’s flexibility meets our specific needs, and the in-app workspace makes it easy to focus on key accounts daily. The Account Pulse widget provides clear historical insights, driving more effective engagement. Exceptional support from the AppEQ team makes them true partners, delivering tailored solutions that elevate our work.”

Sachin Aggarwal

Director, Global Services, AMS Inform

── “Chasing unpaid invoices had been a tedious process for AMS Inform. Collections which require help of our account managers have been very manual and often missed out as they have many other activities. With AppEQ, we have been able to bring out those outstanding invoices during the day-to-day operations on top of our CRM for the account managers and boosted our on-time collections by more than 26% since the last quarter.”

Mohit Jain

Global Head, Consulting & Customer Success, Whatfix

── “AppEQ provides flexibility to bring in customer insights & data and make it easily accessible across platforms like Salesforce, Zendesk, Inbox and Slack used by our Success and Support teams.”

Atiqur Rahman

Founding Member, BusinessOnBot

── “AppEQ.ai has simplified Customer Success for our D2C customers. The in-app workspace and Mixpanel integration help us focus on key accounts and boost retention. With trigger-based tasks and the Account 360 widget, we engage customers at the right time. Their support truly stands out.”

Help Center

Your Questions, Answered

Get quick answers to common questions about AppEQ Product Pulse features, integrations, and benefits.

How does AppEQ's Product Pulse integrate with my tools?

AppEQ captures product usage data and website interactions via a lightweight JavaScript SDK. It also integrates with CRM, subscription systems, and other key platforms to provide deeper account-level insights.

Alternatively, AppEQ can get your events data from Mixpanel , Pendo or Amplitude.

🔍 In-App Overlay: AppEQ sits on top of the tools your CS & AM teams already use—Inbox, CRM, Issue Tracker, and more—delivering insights right where they work.

What kind of data does it collect?

AppEQ collects click and page view events and is associated with user id and account id set on the javascript. To know more, read here

How is it different from Product Analytics?

Unlike traditional product analytics, AppEQ not only provides insights but also enables CS & AM teams to take action—engaging customers directly through in-app workflows and email automation.

How easy is it to set up?

You can get started in minutes—our team will help with onboarding.

Ready to enable Your Customer Success team with Product Insights?

Start using ProductPulse today and save hours on product data analysis, improve customer retention, and drive engagement with actionable insights.